What Does Style and Design Mean for Jewellery?
Entire libraries have been filled with books on what exactly
“design” and “style” mean. Universities are also full of design lecturers and
students discussing the same subject.
So, you’ll understand that I’m a bit intimidated trying to
cover this topic in a brief blog! Even
so, I’ll do my best - so here goes…
These two subjects are highly subjective.
We’ve all read newspaper stories criticising galleries for
displaying an umbrella tied to two bricks and describing it as “contemporary
design” (a made-up example by the way).
Equally though, it’s possible to look at some examples of Victorian
jewellery that at the time were considered masterpieces of style and design but
which now look dated, sentimental and over-fussy.
Tastes change over time and vary from person to person.
However, here at Lust Jewellery we believe many things are universal when considering jewellery designs and I’ll list my personal views here:
- Typically, the pieces need to look right for the time. True, some retro styles do blossom at times but normally design needs to look contemporary.
- There is a time for pieces to be deliberately understated, and others where there needs to be more going on in the design or the piece.
- Design needs to consider the why? This question alone can allow the mind to be creative and thoughtful.
- Don’t forget the classics, they are still loved and work beautifully in many aspects. So are not be discarded. They can be the basis of a whole new look.

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